Here's the full sequence. I followed the skill's framework, but I'm printing everything here and saving no files, as you asked.
Email 1: Day 0 (Tue-Thu, 8-10 AM)
Subject: Month-end at [Clinic Name]
Hi [Dr./First Name],
[One specific observation, e.g. "I saw [Clinic Name] has been serving [Town] since [year]" or "I saw you added [new service/associate]"].
Most small clinic owners I talk to wait over a week after month-end to see their numbers. For a 4-chair clinic in Ottawa, I cut that close from 12 days to 3. That meant faster answers on overhead, lab fees and collections.
I'm a bookkeeper who works only with small Ontario dental clinics. Would a quick look at how I did it be useful?
[Name]
[Phone] | [Website]
[Mailing address and unsubscribe line]
(About 95 words. The pain is the delay in seeing numbers, the proof is your one real result, and the ask is soft. The price is left out on purpose.)
Follow-up 1: Day 4-5 (value add)
Subject: Re: Month-end at [Clinic Name]
Hi [First Name],
One thing that cut the most time at the Ottawa clinic: [one tactic you actually used, e.g. "reconciling insurance and patient payments weekly instead of once a month"]. You can do this without hiring anyone.
If you'd rather hand it off, I do it for a flat 450 CAD/month. I'm happy to send a one-page summary of what the 12-to-3-day change involved.
Want me to send it?
[Name]
(Fill in the tactic with something true from that engagement. If you mention the price, keep it this light. You can also drop it and let them ask.)
Follow-up 2: Day 12-14 (breakup)
Subject: Closing the loop
Hi [First Name],
I've written a couple of times about getting month-end numbers faster at [Clinic Name]. Totally fine if the timing's off.
If bookkeeping becomes a headache down the road, you're welcome to reach out. Otherwise I'll stop filling your inbox.
[Name]
[Phone]
LinkedIn connection note
(Send around Day 2, between emails 1 and 2. This is 247 characters.)
Hi [First Name], I'm a bookkeeper working with small dental clinics in Ontario. I recently helped a 4-chair Ottawa clinic close its books in 3 days instead of 12. Thought it'd be good to connect with fellow [city/region] practice owners.
Notes before you send
- Placeholders: The only real facts are yours: the 4-chair Ottawa clinic, 12 to 3 days, 450 CAD/month and your specialty. Only add a clinic-specific opener that you verified on their website or Google listing.
- Reference client: Check that the client is fine with being described as "a 4-chair clinic in Ottawa". If you name them or say how they cut the time, ask first.
- Canadian law: The skill's checklist cites CAN-SPAM, but you're under CASL. You can email a business address without prior consent only if it's publicly listed with no "no unsolicited email" notice and your message relates to their role. Every email needs your name, mailing address and a working unsubscribe.
- Targeting: Send in small batches of about 20-50 clinics, each with a real personal opener. That reply rate is better than a mass blast.
- Diagnosing results: Low opens mean the subject line needs work. Opens with no replies mean the message or the ask needs work.
Test run for a freelance bookkeeper writing to dental clinics in Ontario. The model wrote one first email, two follow-ups and a LinkedIn note with placeholders and no invented facts. It also pointed out that the Skill's compliance checklist cites the US CAN-SPAM Act while the user is in Canada; its remarks on Canadian anti-spam law are the model's own and were not checked, so this is not legal advice.
Qué hace
Parte de a quién le escribes (un perfil de cliente ideal bien definido y la señal de que necesita ayuda ahora) y construye un outreach que aporta valor primero. Enumera los hábitos que hacen que un mensaje se elimine (aperturas centradas en uno mismo, envíos masivos genéricos, venta agresiva en el primer correo, «solo quería saber cómo va todo», bloques de texto interminables), y después ofrece cuatro fórmulas de copywriting (PAS, BAB, AIDA y un one-liner) y seis plantillas: negocio local de servicios, SaaS B2B, dos seguimientos, una propuesta para freelancers y una nota de conexión de LinkedIn. Presenta una secuencia de cinco contactos por correo electrónico, LinkedIn y SMS, métricas de referencia de la tasa de respuesta con un diagnóstico para cada punto débil, y una lista de verificación de entregabilidad (SPF, DKIM, DMARC, un dominio secundario calentado, límites de envío, enlace de baja).
Resultado
Asuntos y texto de los mensajes para un primer contacto, seguimientos y un correo de despedida, además de un plan de secuencia con tiempos y notas sobre qué corregir.
Ideal para
Freelancers, agencias y equipos B2B pequeños que hacen prospección uno a uno. No está pensado para boletines, anuncios, respuestas de soporte ni presentaciones cálidas.
Riesgo bajo: solo instrucciones, sin scripts. AIBars añadió el encabezado con nombre y descripción que faltaba en el archivo; el resto es el texto del autor. Las estadísticas que cita (tasas de respuesta, retorno de los correos en frío) proceden del autor y no se verificaron, y su lista de verificación de cumplimiento está redactada en torno a la Ley CAN-SPAM de EE. UU. Las normas antispam y de privacidad varían según el país (por ejemplo, CASL en Canadá, RGPD en la UE), así que revisa las que te correspondan antes de enviar. Se probó una vez con un contable freelance: escribió una secuencia con marcadores de posición y sin datos inventados, y sus notas sobre la legislación canadiense son del propio modelo, no son asesoramiento legal. Del autor staybased en ClawHub, MIT-0.