Logo 设计 Logo Design

I made six code-drawn concepts and compared them on light and dark sheets. I exported the kit for #4, the swatch fan. I looked at both sheets and the kit preview board.

Rejected

• #1 phone, #2 sun/horizon, #3 overlap, #6 monogram: their dark ink disappears on the dark sheet. Only the coral dot, sun or crescent is left, and the shapes that give them meaning are gone. They would need a plate or a separate dark variant.
• #6: it is also an "H", not a "P". That's a mistake for Paletta.

Shortlist

1. #4 swatch fan (teal, yellow and coral cards) is the pick.

   • Name fit: it reads as a paint-chip fan, which is a palette.
   • Tone: the rounded cards are friendly and minimal, with no purple.
   • Themes: the colors work on both light and dark backgrounds with no changes.
   • At 16px: the silhouette is gone, and the pale highlight tab and the card edges turn to mush. What's left is three colored stripes, a small rainbow-like flag. That's recognizable as color but not as swatches. On the light plate in the kit's favicon it holds up better than bare on the sheet, but it is the weakest part of this mark. It reads fine at 32px and up.
   • Risk: a swatch fan is a common idea, so check it for similarity before launch.

2. #5 block light (a dark rounded square with a coral quarter-circle and dot) is the runner-up.

   • At 16px: it is the best of the six. The solid plate keeps the shape, and the coral shapes stay visible.
   • Themes: it works on both backgrounds because it carries its own plate.
   • Weakness: it says nothing about palettes or wallpapers. It could be any app icon, so it is safe but generic.

Kit for #4 is in kit/: mark.png, mark-black.png, mark-white.png, lockup-light.png, lockup-dark.png, favicon.ico, apple-touch-icon.png, icon-512.png, og-1200x630.png and preview.png.

• Raster only: these are PNGs, not vector files. Redraw the mark as SVG before using it in production.
• OG image: its background is a deep navy. It isn't purple, but check it if you want to avoid any violet cast.
• Before launch: run a reverse image search and a trademark search on the mark and the name "Paletta".

If you want a stronger 16px favicon, I can make a simplified two-card version, or use #5's plate approach for the small sizes only.